Girls are more plugged-in than boys. Duh.
A new LA Times/ Bloomberg poll surveyed the habits of 12-24 year-olds and uncovered some interesting data regarding girls' media-consumption habits, as well as their attitudes about media:
They are the most sensitive to
degrading depictions of women — 78% find this type of content most
offensive — and the most enthusiastic about viewing content on iPods,
laptops and cellphones. They're also the most carefully monitored by
parents: 68% say their parents know how they spend their time online.
[...]
Often called Generation Y, the Millennials or Echo Boomers, these kids
are known by economists, sociologists and marketing experts as
optimistic team players and rule-followers, born into "child-centered"
families and raised as part of the most celebrated, protected and
overscheduled generation in memory. Technology has been so much a part
of their lives that, to them, life before e-mail and the Internet was
"the Stone Age."
[Girls this age] were influenced by the
late-1990s "girl power" phenomenon and now are often more accomplished,
higher achievers than their male counterparts, economist and historian
Neil Howe said. They're also more likely to use technology to
socialize, according to the survey findings. More than half of teenage
girls reported regular instant-messaging, about two-thirds report
writing and reading e-mail regularly and just under half report
visiting social networking sites.
"Today it's the girls at the front of generational change," Howe said.
[...]
The
poll showed that ...today's teens contradict long-held
assumptions about gender. For example, the survey found that when it
comes to offensive content, 66% of boys and girls ranked disrespecting
women at the top of the list. Teen girls are especially facile with
technology, in some cases more so than boys their age — for example,
21% were open to the idea of watching a movie on an iPod, compared with
16% of teen boys.
Cue the "but boys do the math and science and coding better because they're genetically pre-disposed to perform better at anything that requires thinking. Naturally, the females do better at the social Web." BECAUSE OF THE SOCIAL!!!!!!!!
And, as we all know, women dominate the boards of Web 2.0 companies. BECAUSE OF THE CLUETRAIN!
And while we're on this topic, has anyone seen any women bloggers lately?